As the interest in social media continues to grow, it’s fascinating to see how it intersects with search. WebProNews recently spoke with Stephan Spencer of Covario who brought up some reflective points about this topic.
Although most social media sites do not pass PageRank, they are still beneficial in search. As Spencer explains, social media is a way for companies to get publicity and juice from bloggers and journalists. He says social is not a direct benefit for search, but instead, an indirect benefit.
Social media builds relationships and communities. If businesses are actively involved in social media, they have the ability to use intervention and persuasion when they need to.
Incidentally, Covario has a new tool called Social Media Insight that is part of the company’s CMO Dashboard. It not only helps advertising efforts, but it also tracks social networks.
Spencer also co-authored a new book entitled, The Art of SEO: Mastering Search Engine Optimization. Although the book was released last year, Spencer says it is still very relevant to what is happening today in SEO.
2 comments:
Undoubtedly, social media like Twitter and Facebook are good sample sites that help to find potential clients through networking and posting links. Although these are powerful social media sites where we can put our links to our websites, we can't hide the fact that we also need new clients. So they also need to see our sites. Since Google search is the number one search engine, our website must be clearly visible preferably high on the SERP.
For you to be able to make your site more visible at Google, you can use (Orange County) Search Engine optimization technique where you will use potential keywords (should be related to your site) and use these keywords when commenting or making blogs. It is important that you have a good web design (Orange County) and good articles so that many surfers will get attracted and get interested in your services.
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