Video: Set Your Business Apart With Video: WebProNews Video...
"Although everyone wants to do video these days, they seem to be hesitant with it for multiple reasons. For starters, many people are intimidated by video. They also think that it is hard and that they have to have a full video crew to be successful at it.
According to video blogging pioneer Steve Garfield, these theories are false. He tells WebProNews that these theories are common misconceptions about video and that video can actually be quite simple.
Watch Video!
Instead of going out and buying a new camera that you don’t know how to use, Garfield suggests starting with what you already have. The next step is to practice. Let yourself get comfortable with the camera and speaking on video before you put the content online.
Garfield says that it is best to do something that you are passionate about, such as what Gary Vaynerchuk does.
As far as distribution goes, he recommends using YouTube and Blip.tv. However, he also points out that people should build up their community before they distribute their content, since this would allow for more exposure.
Ultimately, video gives businesses the opportunity to set themselves apart from their competition. It also offers a personal element to businesses, which can be used to better engage with consumers.
Do you see this added value in video?
Thursday, October 14, 2010
Tuesday, September 28, 2010
Recommendations For Mobile Success - WebProNews Video
Recommendations For Mobile Success from WebProNews Video...
Mobile apps are hot right now, and it seems like everyone and everything is getting in on the game. But businesses that are interested in increasing their appeal to mobile users might do better to focus on other elements, according to a mobile marketing specialist.
WATCH THE VIDEO NOW!
Rachel Pasqua, Director of Mobile Marketing at iCrossing, characterized apps as the “flavor of the month” during an interview with Mike McDonald at SMX Advanced 2010. She said that her best recommendation is instead to “start with your site” when trying to attract mobile users.
Pasqua explained, “The vast majority of users out there are accessing social networks . . . via mobile.” With a proper social media strategy in place, businesses can then lure the users straight to their sites.
Companies simply need to make sure their sites offer a decent mobile experience. “If your site takes more than 15 seconds to load, users are just going to be bouncing off,” Pasqua pointed out.
Heavy use of Flash should also be avoided, in her opinion.
Business owners might want to follow Pasqua’s advice sooner rather than later. She observed that the availability of inexpensive Android devices is speeding up the adoption of smartphones, and it may not be long before advanced tech is available for free with a mobile contract.
WATCH THE VIDEO NOW!
Mobile apps are hot right now, and it seems like everyone and everything is getting in on the game. But businesses that are interested in increasing their appeal to mobile users might do better to focus on other elements, according to a mobile marketing specialist.
WATCH THE VIDEO NOW!
Rachel Pasqua, Director of Mobile Marketing at iCrossing, characterized apps as the “flavor of the month” during an interview with Mike McDonald at SMX Advanced 2010. She said that her best recommendation is instead to “start with your site” when trying to attract mobile users.
Pasqua explained, “The vast majority of users out there are accessing social networks . . . via mobile.” With a proper social media strategy in place, businesses can then lure the users straight to their sites.
Companies simply need to make sure their sites offer a decent mobile experience. “If your site takes more than 15 seconds to load, users are just going to be bouncing off,” Pasqua pointed out.
Heavy use of Flash should also be avoided, in her opinion.
Business owners might want to follow Pasqua’s advice sooner rather than later. She observed that the availability of inexpensive Android devices is speeding up the adoption of smartphones, and it may not be long before advanced tech is available for free with a mobile contract.
WATCH THE VIDEO NOW!
Tuesday, September 14, 2010
Twitter Intros Redesign, Expands Beyond 140 Characters - WebProNews
Twitter Intros Redesign, Expands Beyond 140 Characters from WebProNews:
This evening, Twitter introduced a new redesign of Twitter.com with a two-pane format aimed at providing a richer user experience, and you can easily tell by looking at it that it does just that.
"Twitter has always been about getting a lot in a little," writes CEO Evan Williams. "The constraint of 140 characters drives conciseness and lets you quickly discover and share what's happening. Yet, we've learned something since starting Twitter—life doesn't always fit into 140 characters or less."
Twitter has partnered with Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube to make tweeted content more useful directly from Twitter.com itself. Users will have less reason to click away from the site.
Read the Full Story and Watch the Video NOW at: WebProNews.com.
This evening, Twitter introduced a new redesign of Twitter.com with a two-pane format aimed at providing a richer user experience, and you can easily tell by looking at it that it does just that.
"Twitter has always been about getting a lot in a little," writes CEO Evan Williams. "The constraint of 140 characters drives conciseness and lets you quickly discover and share what's happening. Yet, we've learned something since starting Twitter—life doesn't always fit into 140 characters or less."
Twitter has partnered with Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube to make tweeted content more useful directly from Twitter.com itself. Users will have less reason to click away from the site.
Read the Full Story and Watch the Video NOW at: WebProNews.com.
Saturday, September 11, 2010
SEO Is Here To Stay, It Will Never Die from Search Engine Land
SEO Is Here To Stay, It Will Never Die...
Google’s press conference about Google Instant hadn’t even ended yesterday when the question of “is SEO dead” started coming up on Twitter, in blog posts and was even asked about formally during the event’s Q&A (the answer was no, twice over, by the way).
No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill SEO. I know there are a lot of SEO haters out there who wish this were so, but that hate comes from a fundamental misunderstanding of what SEO is about. If you misunderstand something so much as to hate it, you surely have no understanding about its future.
No, SEO is not about tricking search engines, nor spamming links, nor ruining web design. It’s about building good content, understanding the ways people might seek it — including the words they might use — and ensuring the content is search engine friendly along with being human friendly.
If we’re going to examine if reports of SEO’s death are premature, let’s start with a common definition, which I’ll draw from Search Engine Land’s own What Is SEO / Search Engine Optimization? primer:
SEO is about understanding how these search engines get their information and what should be done to gain free traffic from them. SEOs — and search marketers in general — understand the process of search, and they tap into that process to attract visitors.
Read FULL Article at: http://searchengineland.com/seo-is-here-to-stay-it-will-never-die-50192
Google’s press conference about Google Instant hadn’t even ended yesterday when the question of “is SEO dead” started coming up on Twitter, in blog posts and was even asked about formally during the event’s Q&A (the answer was no, twice over, by the way).
No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill SEO. I know there are a lot of SEO haters out there who wish this were so, but that hate comes from a fundamental misunderstanding of what SEO is about. If you misunderstand something so much as to hate it, you surely have no understanding about its future.
No, SEO is not about tricking search engines, nor spamming links, nor ruining web design. It’s about building good content, understanding the ways people might seek it — including the words they might use — and ensuring the content is search engine friendly along with being human friendly.
If we’re going to examine if reports of SEO’s death are premature, let’s start with a common definition, which I’ll draw from Search Engine Land’s own What Is SEO / Search Engine Optimization? primer:
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.There are these things called “search engines.” They are services that allow you to locate information. There are big search engines like Google. There are little search engines like Urbanspoon.
SEO is about understanding how these search engines get their information and what should be done to gain free traffic from them. SEOs — and search marketers in general — understand the process of search, and they tap into that process to attract visitors.
Read FULL Article at: http://searchengineland.com/seo-is-here-to-stay-it-will-never-die-50192
Saturday, September 4, 2010
Meet Marci Rosenblum - Web Traffic Consultant, SEO, Internet Marketing, Social Media Strategist
Learn more about me and how I can keep you up to date on the most current happenings...
Marci Rosenblum, Web Traffic Consultant, SEO, Internet Marketing, Social Media Strategist - Passionate Educator. Posting Industry News, Resources and Tips On Facebook Daily.
Get the latest: SEO, SEM, Social, Mobile, Internet Marketing News, Resources and Tips all in ONE place on my Facebook Fan page!
Marci Rosenblum, founder of MarciDesign, WebSuccessTraffic, co-founder, WebSuccessTeam is an award-winning website designer, developer and internet marketer. She has an extensive background in offline and online publishing, graphic design, direct response web design and development. Her expertise includes Internet marketing, search engine optimization, content distribution, social media networking, event promotion, video distribution, sales and advertising. Marci studied Web Design with Lynda Weinman, web designer, educator/author.
Marci is a Search Traffic Strategist and Internet Marketing Consultant. She is known for her aesthetic eye, great marketing mind and specializes in direct response web development, search engine optimization, social media and internet marketing. She has guided clients through their unique marketing challenges and helped them achieve web success through innovative, cutting-edge strategies designed to drive qualified traffic and generate interactivity and buzz.
Marci co-founded the Web Success Team in 2003, as she realized her clients needed an experienced and dedicated team they could always count on and trust to help them have great success, move into the future with the ever-changing landscape of the Internet, and keep them prospering.
Marci's Facbook Fan Page is FULL of the Latest:
SEO, SEM, Social, Mobile, Internet Marketing News, Resources and Tips all in ONE place!
See you there!
Marci Rosenblum, Web Traffic Consultant, SEO, Internet Marketing, Social Media Strategist - Passionate Educator. Posting Industry News, Resources and Tips On Facebook Daily.
Get the latest: SEO, SEM, Social, Mobile, Internet Marketing News, Resources and Tips all in ONE place on my Facebook Fan page!
Marci Rosenblum, founder of MarciDesign, WebSuccessTraffic, co-founder, WebSuccessTeam is an award-winning website designer, developer and internet marketer. She has an extensive background in offline and online publishing, graphic design, direct response web design and development. Her expertise includes Internet marketing, search engine optimization, content distribution, social media networking, event promotion, video distribution, sales and advertising. Marci studied Web Design with Lynda Weinman, web designer, educator/author.
Marci is a Search Traffic Strategist and Internet Marketing Consultant. She is known for her aesthetic eye, great marketing mind and specializes in direct response web development, search engine optimization, social media and internet marketing. She has guided clients through their unique marketing challenges and helped them achieve web success through innovative, cutting-edge strategies designed to drive qualified traffic and generate interactivity and buzz.
Marci co-founded the Web Success Team in 2003, as she realized her clients needed an experienced and dedicated team they could always count on and trust to help them have great success, move into the future with the ever-changing landscape of the Internet, and keep them prospering.
Marci's Facbook Fan Page is FULL of the Latest:
SEO, SEM, Social, Mobile, Internet Marketing News, Resources and Tips all in ONE place!
See you there!
Friday, August 27, 2010
Older Adults Embracing Twitter And Social Media - WebProNews
Older Adults Embracing Twitter And Social Media - WebProNews...
Social networking use among Internet users ages 50 and older nearly doubled from 22 percent in April 2009 to 42 percent in May 2010, according to a new report from the Pew Internet & American Life Project.
Social networking use among Internet users ages 50-64 grew by 88 percent over the past year, from 25 percent in April 2009 to 47 percent in May of 2010. During the same period, use among those 65 and older grew 100 percent from 13 to 26 percent. By comparison, social networking use among users ages 18-29 grew by 13 percent from 76 percent to 86 percent.
Read FULL Article at WebProNews!
Social networking use among Internet users ages 50 and older nearly doubled from 22 percent in April 2009 to 42 percent in May 2010, according to a new report from the Pew Internet & American Life Project.
Social networking use among Internet users ages 50-64 grew by 88 percent over the past year, from 25 percent in April 2009 to 47 percent in May of 2010. During the same period, use among those 65 and older grew 100 percent from 13 to 26 percent. By comparison, social networking use among users ages 18-29 grew by 13 percent from 76 percent to 86 percent.
Read FULL Article at WebProNews!
Wednesday, July 14, 2010
Optimizing for News Search from WebProNews Video
Unfortunately, most companies do not realize how much content can be optimized as news. According to Lisa Buyer of The Buyer Group, press releases, blogs, social media profiles, tweets, Facebook posts, and more can all be included in news results.
To do this, she suggests that marketers, first of all, optimize press releases for news search. She also recommends using tools such as PitchEngine. This tool provides an additional place for marketers to post press releases. Buyer says this effective tool practically guarantees that users will show up on the first page of Google’s search results. Although it does not always stay in the top spot, it does provide instant gratification.
She also points out the importance of interacting with media, especially through Twitter. Specifically, she tells WebProNews that “#journchat” is a great way to do this. The chat takes place weekly and brings journalists, bloggers, and professionals together.
Additionally, Buyer offers advice in regards to promoting content. She says one of the keys to successful promotion is avoiding spammy and pitchy messages. Although it’s easy to take the headline and tweet it out, it is not the most effective approach. Instead, Buyer advocates more creative methods such as using quotes, statistics, questions, or other interesting nuggets of information that will draw traffic back to the release.
To do this, she suggests that marketers, first of all, optimize press releases for news search. She also recommends using tools such as PitchEngine. This tool provides an additional place for marketers to post press releases. Buyer says this effective tool practically guarantees that users will show up on the first page of Google’s search results. Although it does not always stay in the top spot, it does provide instant gratification.
She also points out the importance of interacting with media, especially through Twitter. Specifically, she tells WebProNews that “#journchat” is a great way to do this. The chat takes place weekly and brings journalists, bloggers, and professionals together.
Additionally, Buyer offers advice in regards to promoting content. She says one of the keys to successful promotion is avoiding spammy and pitchy messages. Although it’s easy to take the headline and tweet it out, it is not the most effective approach. Instead, Buyer advocates more creative methods such as using quotes, statistics, questions, or other interesting nuggets of information that will draw traffic back to the release.
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