Site Logic’s Matt Bailey isn’t sick of Twitter, he’s just tired of marketers telling their clients they HAVE to be there. Same with Facebook and whatever other ‘next big thing’ comes down the road...
At the 2009 Chicago SES, Abby Johnson caught up with Matt Bailey who shared his perspective on social media marketing and it’s relative importance to the overall marketing mix.
Bailey feels like businesses feel an unwarranted pressure to ‘get someone on Facebook or Twitter’ without fully understand why they are doing it – aside from the fact that some marketing expert told them they needed to.
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