Google’s press conference about Google Instant hadn’t even ended yesterday when the question of “is SEO dead” started coming up on Twitter, in blog posts and was even asked about formally during the event’s Q&A (the answer was no, twice over, by the way).
No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill SEO. I know there are a lot of SEO haters out there who wish this were so, but that hate comes from a fundamental misunderstanding of what SEO is about. If you misunderstand something so much as to hate it, you surely have no understanding about its future.
No, SEO is not about tricking search engines, nor spamming links, nor ruining web design. It’s about building good content, understanding the ways people might seek it — including the words they might use — and ensuring the content is search engine friendly along with being human friendly.
If we’re going to examine if reports of SEO’s death are premature, let’s start with a common definition, which I’ll draw from Search Engine Land’s own What Is SEO / Search Engine Optimization? primer:
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.There are these things called “search engines.” They are services that allow you to locate information. There are big search engines like Google. There are little search engines like Urbanspoon.
SEO is about understanding how these search engines get their information and what should be done to gain free traffic from them. SEOs — and search marketers in general — understand the process of search, and they tap into that process to attract visitors.
Read FULL Article at: http://searchengineland.com/seo-is-here-to-stay-it-will-never-die-50192
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